Eight standards. No partial credit.
The Buyable Bar.
Eight standards. Most offers fail at least one. The ones that clear all eight get the meeting.
Every offer is sharpened against the Bar before a single conversation is opened.
Eight standards. No partial credit.
- Selling access to a champion
A named executive who owns it
- “Imagine if” pain
Pain already costing money
- Feature lists
A clear outcome in their numbers
- A business case that breaks
5–10x, defensible to a CFO
- “Trust us”
Named references, hard numbers
- Best effort
A guaranteed result
- Buyer commits nothing
Commitments on both sides
- Spam and burned trust
A relationship-safe path
Clearing the Bar earns a place on the Money Map. Everything else is a relationship burned.
How one company cleared the Bar and put $104M on the board in 8 weeks.
A $5B+ B2B software company had a pipeline full of tire-kickers. We sharpened the offer against the Bar first — a named executive, a cost problem already bleeding, a 5–10× case, proof they could verify. By day 60, $104M in Stage 2+ pipeline was in CRM. Six months later, $101M had closed. Watch the case study.
- 2,147
- buyer-specific offers made
- 803
- meetings booked
- $104M
- Stage 2+ pipeline in CRM
- $101M
- closed six months later
See if your outcome clears the Bar.
Twenty minutes, no slides. If it clears, we can bring it to the executives who need it most.
Book twenty minutes →Or watch the case study first.